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If your understanding of TikTok is limited to teenagers and dancing, then you are vastly misunderstanding the incredible capabilities of the platform on your business’ marketing efforts. While TikTok might once have been primarily used by the younger generations, it’s recently expanded to become one of the most commonly used platforms by users from all demographics and interests.
As someone who’s been in the direct marketing field, I understand the importance of staying on top of the trends in the marketing world. With the internet continuing to grow at a rapid pace, it’s important that we do everything to be one of the first on every potential marketing effort as getting behind a trend can be life or death for your advertising campaign.
That’s why I’m sharing how to use TikTok for business with everything that you need to know about TikTok ads.
Creative
One of the greatest things about TikTok is how it has expanded both personal and professional users’ creativity. By creating a platform where users have the room to create videos rooted in imagination like no other platform has allowed, TikTok has quickly become a success story in the social media world.
This is no different for TikTok’s business users. TikTok allows businesses to post fun, creative ads in a way that no other platform has done before. This allows your business to reach a new audience and expand your professional horizons through an imaginative lense.
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New Audience
TikTok is similar to other social media platforms when it comes to allowing it’s business users to advertise to specific audiences. TikTok does a great job of allowing brands to advertise to new or exisiting audience just as Facebook or Instagram does.
The difference with TikTok is that less businesses are currently using the platform, therefore allowing you more room to grow and less to noise to break through. if you can master a marketing campaign strategy, you have the upper hand simply by being ahead of that curve.
Short
While the attention span of humans on the internet is short, at best, TikTok allows you to reach that quick attention span more effectively than any other platform. Whether it’s your chosen sound, filter, or even your video, TikTok has found a way to elevate business’ ability to blend in with the everyday users and attract an audience in a more incognito way than ever before.
Interactive
TikTok has quickly caught onto their business users needs and have made it extremely easy for an ad to blend in and be accessible if the user has been watching the video for more than a few seconds. Users often exclaim that they’re most likely to click on a TikTok ad due to it feeling less like an ad and more like a tool to find their new favorite items.
Trusted
Trusted brands such as large movie studios and even Apple trust TikTok as an advertising platform. In doing so, they’ve elevated expectations from and for the platform as a business. If they’re willing to trust it as a means to see return on your marketing investment, why can’t you?