First, social media was all about Facebook, then Instagram, followed by Twitter and now TikTok. These platforms have a lot of users and like I always say, where the people are is where the business goes.
Think of this way, you’ll have a better chance of getting customers in a crowded stadium than in an empty room. Besides, if your business requires you to market to millennials and Gen Z, the best place to get them may just be TikTok.
These days, a lot of people use the platform. I do too, and there’s just something interesting about the way it’s set up. You can stroll for hours and never run out of interesting things to see. In 2020, the app was the most downloaded with 2 billion app store downloads. That’s a lot!
So, should you market through TikTok? The answer is YES!!!
As far as I’m concerned, there’s no reason why you shouldn’t make use of this popular platform to promote your business.
Since we’ve gotten that out of the way, it’s time to talk about the tips you need to put in mind if you want to successfully market your business through this platform.
Tips to Know to Market through TikTok
Try Influencer Marketing
I understand that building your own account to have millions of followers can be a trying thing. You have to put a lot of work into creating content and even after that, it may not gain enough traction or favorable reaction. But, that’s where influencers come into the picture.
There are a lot of people on TikTok who specialize in one niche or the other. A lot of them have millions of followers who actively follow their content.
By getting the influencers to endorse your business or products, these followers can serve as a ready market for you.Influencers are also very important for building your customers’ trust in your products.
Hashtags Are Important
The hashtags on TikTok may not be as important as they are on Instagram, but they are still important. They make it easier for your posts to be searched. You can start a trend or “challenge” as it’s popularly called based on your products in order to promote them. You can also use trending hashtags to rank your posts.
Trending hashtags are easy to find. All you have to do is to go to your Discover Page and the currently trending hashtags will be there for you. You should look for ones that fit the theme of your business and use them.
You can also take inspiration for hashtags from the influencers in your niche. If they’re able to reach so many people, they’re definitely doing something right and that’s one thing you need to emulate.
There are also common hashtags that you can use regardless of the niche your business falls under on TikTok. The most popular is the #foryoupage which makes your content visible on for you pages. Others are; #foryou, #viral, and #funny.
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