If there is one major thing I learned last year is that the internet is not going anywhere soon. The year 2020 altered how companies work. We all saw how more goods and services had to migrate online as more people remain at home, while many workers choose to work remotely or in a hybrid […]
If you use social media for personal use or business, then you’ve probably heard about the word ‘algorithms’ before. If not, algorithms are the calculations on social media platforms which determine which posts should appear to who, as well as which posts should appear on top. They also help with searches and make sure that […]
As an entrepreneur whose success is influenced mainly by direct response marketing, I am often asked about digital marketing trends. Digital marketing can be fun—if you understand the principles and you make money. It can become a nightmare if you consistently invest money in product exposure yet do not get a value worth of your […]
The marketing industry is a different world on its own. Daily, new grounds are broken and better ways of doing things emerge. This is why as a player in the industry, you must always yearn for valuable information that will keep you ahead. Though there might be ways to get different information, none is as […]
With over 1million downloads from Google Playstore, Parler, a non-censored, non-biased, free speech social media platform, might just be the game-changer. In a world where the biggest social-sharing platform can—without notification or any form of communication, delete your post, or worse, permanently suspend your account altogether, Parler’s zero-level interference in community comments, posts, and comment […]
It should be easy to point out that Facebook ads neither convert like ad words nor behave like AdWords. But every day, you see ads targeted at people—who will never convert because sellers are too lazy to understand the differences. According to Statista, 98.5% of Facebook revenue was gotten from ads. It’s a whooping 75 […]
Like many people, one of the things I miss most about pre-pandemic life is travelling. As a surfer, I would take surf trips often because it’s a great way to spend time with friends and take a break from sitting in front of a computer as a direct-response marketer. Luckily, surfing is a pretty individualistic […]
Content marketing has become the rave. Companies, entrepreneurs, and online marketers now understand that to make money, one needs a lot of content—and relevant ones too. Even leviathan companies like Apple leverage on content to gain more authority and drive traffic. Think about the most prominent brands out there: Nike, Adidas, YouTube, Zoom and Skype. […]
Since Instagram’s newest short-form video feature Reels debuted world-wide in August, it’s been the buzz of the social media world. Almost identical to TikTok, Reels allows Instagram users to create 15-second long videos and upload them as a part of their profile alongside regular photos, stories, and IGTV. So how can this new feature be […]
Statistics have shown that advertising is rapidly changing, and marketers must understand these trends and how they affect the profitability of a company, or they will be left out. With traditional ad methods being overtaken by digital ad spending and the world experiencing a global market shift due to the COVID 19 pandemic, businesses are […]
