Statistics have shown that advertising is rapidly changing, and marketers must understand these trends and how they affect the profitability of a company, or they will be left out. With traditional ad methods being overtaken by digital ad spending and the world experiencing a global market shift due to the COVID 19 pandemic, businesses are […]
There’s no denying that 2020 has certainly thrown a few curve balls our way. From the pandemic to everything that stemmed from the many changes Covid-19 created, many of us have been on a state of flux as we change how we work, how we play, and – all around – how we live in […]
If you compare YouTube from ten years ago to today, you might notice a few key differences. One of the most prominent differences? The audience. Today, YouTube is one of the largest platforms and grows even more by the day. It’s due to this massive audience, that many YouTube videos can rack up millions of […]
If your understanding of TikTok is limited to teenagers and dancing, then you are vastly misunderstanding the incredible capabilities of the platform on your business’ marketing efforts. While TikTok might once have been primarily used by the younger generations, it’s recently expanded to become one of the most commonly used platforms by users from all […]
Have you been wondering how best to market your brand but are too busy running the business to learn how? While it can be difficult to expand your knowledge while running a business, doing so is one of the best things that you can do to be a successful entrepreneur. While it can be difficult […]
Do you utilize social media for your business? How about for yourself as a professional or entrepreneur? The answer should be a resounding, “yes”! Through the power of the world wide web, we have gained access to people from around the world in the palm of our hands. While we often associate social media and […]
If you have a business, the first question on your mind should be: how are you marketing your brand? Chances are that you’re not placing ads in newspapers, on billboards, or even on the radio anymore. While those older methods are still used, most companies have turned to the digital realm for a number of […]
It looks and feels as though the pandemic has brought the world to a screeching halt. Travel bans and businesses shutting down indefinitely look to be the new normal. While we are waiting for news regarding a possible cure, everyone is doing their part in efforts to slow down the spread. However, being forced to […]
Every day small businesses around the globe are closing their doors forever. Businesses that had survived generations are sending home employees with their final pay. But amongst the carnage, there are the outliers. Businesses small and large that are thriving like never before. Some are lucky. Others are making choices that will ensure they survive. […]
Who do you follow on Instagram? Family? Friends? Strangers? Chances are that if you’re on the social media platform, you answered yes to all three. While the age of the internet has certainly elevated how we talk with one another, Instagram is unique in how it’s opened the floor to follow along with the lives […]
