Digital marketers today are operating in a drastically different landscape from what they encountered 10 years ago. The best, most successful digital marketers know the importance of agility when it comes to engaging today’s fast-moving, always-on consumers. Learn and keep learning Regardless of the passion you have for digital marketing you still have to make […]
First, social media was all about Facebook, then Instagram, followed by Twitter and now TikTok. These platforms have a lot of users and like I always say, where the people are is where the business goes. Think of this way, you’ll have a better chance of getting customers in a crowded stadium than in an […]
According to Siteefy, as of January 2021, there are about 2 billion active websites online. Social media platforms like Instagram and Facebook boast of innumerable businesses. Large corporations, today, push their A&R and marketing team to establish an online presence for their businesses. Apps litter Google Playstore, and everyday, innovative solutions become profitable online businesses. […]
If there is one major thing I learned last year is that the internet is not going anywhere soon. The year 2020 altered how companies work. We all saw how more goods and services had to migrate online as more people remain at home, while many workers choose to work remotely or in a hybrid […]
If you use social media for personal use or business, then you’ve probably heard about the word ‘algorithms’ before. If not, algorithms are the calculations on social media platforms which determine which posts should appear to who, as well as which posts should appear on top. They also help with searches and make sure that […]
As an entrepreneur whose success is influenced mainly by direct response marketing, I am often asked about digital marketing trends. Digital marketing can be fun—if you understand the principles and you make money. It can become a nightmare if you consistently invest money in product exposure yet do not get a value worth of your […]
The marketing industry is a different world on its own. Daily, new grounds are broken and better ways of doing things emerge. This is why as a player in the industry, you must always yearn for valuable information that will keep you ahead. Though there might be ways to get different information, none is as […]
With over 1million downloads from Google Playstore, Parler, a non-censored, non-biased, free speech social media platform, might just be the game-changer. In a world where the biggest social-sharing platform can—without notification or any form of communication, delete your post, or worse, permanently suspend your account altogether, Parler’s zero-level interference in community comments, posts, and comment […]
It should be easy to point out that Facebook ads neither convert like ad words nor behave like AdWords. But every day, you see ads targeted at people—who will never convert because sellers are too lazy to understand the differences. According to Statista, 98.5% of Facebook revenue was gotten from ads. It’s a whooping 75 […]
Like many people, one of the things I miss most about pre-pandemic life is travelling. As a surfer, I would take surf trips often because it’s a great way to spend time with friends and take a break from sitting in front of a computer as a direct-response marketer. Luckily, surfing is a pretty individualistic […]
