Are linkedIn ads worth it?

LinkedIn Marketing 101 For Small Businesses: Are LinkedIn Ads Worth the Money

Do you utilize social media for your business? How about for yourself as a professional or entrepreneur? The answer should be a resounding, “yes”! Through the power of the world wide web, we have gained access to people from around the world in the palm of our hands. While we often associate social media and […]

Brands Are Turning to Direct Response Marketing Amid Covid-19, Here's Why

Brands Are Turning to Direct Response Marketing Amid Covid-19, Here’s Why

If you have a business, the first question on your mind should be: how are you marketing your brand? Chances are that you’re not placing ads in newspapers, on billboards, or even on the radio anymore. While those older methods are still used, most companies have turned to the digital realm for a number of […]

How To Stay Productive During a Pandemic

It looks and feels as though the pandemic has brought the world to a screeching halt. Travel bans and businesses shutting down indefinitely look to be the new normal. While we are waiting for news regarding a possible cure, everyone is doing their part in efforts to slow down the spread. However, being forced to […]

Innovate or Perish. How Smart Small Businesses are Surviving COVID 19

Every day small businesses around the globe are closing their doors forever. Businesses that had survived generations are sending home employees with their final pay. But amongst the carnage, there are the outliers. Businesses small and large that are thriving like never before. Some are lucky. Others are making choices that will ensure they survive. […]

Reasons Why Big Brands Love Working with Influencers

Instagram Influencers: Top Reasons Why Big Brands Love Working with Influencers

Who do you follow on Instagram? Family? Friends? Strangers? Chances are that if you’re on the social media platform, you answered yes to all three. While the age of the internet has certainly elevated how we talk with one another, Instagram is unique in how it’s opened the floor to follow along with the lives […]

5 Reasons Why Entrepreneurship Doesn't Work For Everyone

5 Reasons Why Entrepreneurship Doesn’t Work For Everyone

Being an entrepreneur is one of the toughest jobs out there, and it’s not one that someone can easily fill. There are no “help wanted” ads for entrepreneurs, and it’s not your typical 9-to-5 gig. Entrepreneurs are self-starters, are self-made, and are usually trailblazers, making their own way. So what are some of the pitfalls […]